|

Some
say that Lee Marshall was born to be on the radio. Lee admits
that by the age of eight, he had already decided to be on radio.
Of course, by this time, he had already been one of the kids on
the "Kids Say The Darndest Things" segment of Art Linkletter's
House Party radio and TV show. By this time, he was also a finalist
to be one of the original "Mouskateers" on the Mickey
Mouse Club. It's interesting to note that he wasn't made a "Mouskateer"
because the people at Disney feared his voice would change.
Growing
up in Hollywood, Lee used to hang around the old KFWB studios
and made friends with L.A.'s original Rock & Roll DJ's such
as Gene Weed and Gary Owens. By the time he was thirteen, there
was no doubt that Lee wanted to be on the radio, but no Los Angeles
radio station was going to hire a thirteen year old kid
even
a thirteen year old with a prematurely deep voice. Lee's family
had relocated to Phoenix and in 1964 when he was a fourteen-year-old
high school sophomore, he convinced a local radio station that
he was actually eighteen and had on-air experience in Hawaii.
He chose Hawaii because he didn't think the station would pay
the long distance charges to verify his story. The station Program
Director hired Lee to do the Monday-Friday 7pm-Midnight show.
The Program Director thought he had hired an 18-year old with
a car, not a 14-year old riding a Schwinn.
By
1968, Lee was doing the morning show at legendary Phoenix radio
station KRIZ. Although only eighteen at the time, Lee already
had four years of on-air Rock & Roll radio experience. Industry
big shots started paying attention to "The Kid In the Morning"
in 1968 when KRIZ was honored as "Billboard Magazine's Major
Market Radio Station of the Year".
In
the late 60's, things started happening quickly in Lee's career.
He was hired at KCBQ in San Diego to do evenings on a station
that revolutionized Top-40 Radio. It wasn't long after that when
Lee was hired at the radio industry's most legendary Top-40 station.
Lee returned home to Los Angeles to join Robert W. Morgan, The
Real Don Steele, and the staff of "Boss Radio", 93/KHJ.
In the early 70's his bosses at RKO-General sent Lee back east
to WOR-FM in New York and CKLW in Detroit. He returned to L.A.
in the Mid-70's, where he worked with his radio hero, the one
and only Wolfman Jack at "The World's Most Dangerous Radio
Station", 1580-KDAY. Lee returned to 93/KHJ in the late 70's
to team with a new DJ from Memphis named Rick Dees. Lee also became
a national programmer for RKO and the RKO Radio Network.
By
1980, Lee didn't like the lack of creative freedom that had infiltrated
music radio. He essentially re-invented himself and joined the
industry's leading Talk Radio station, KABC Radio in Los Angeles.
For more than a decade, Lee teamed with "The Steamer",
Bud Furillo to host the afternoon "Sports Talk" Show,
as well as the pre-game and post-game "Dodger Talk"
shows on the Dodgers Radio Network. Lee was also involved in the
creation and programming of the ABC-Talk Radio Network.
In
the early 90's, Lee accepted the position of Executive Vice-President
of Programming for Shadow Broadcast Services. At Shadow, Lee created,
oversaw and even hosted a number of nationally syndicated radio
shows.
As
many people know, Lee has always had an involvement with professional
wrestling. Lee's grandfather was a professional wrestler, so Lee
grew up knowing some of the legends of the early ring wars. Because
of his knowledge of wrestling and his broadcast experience, Lee
has been doing play-by-play for various professional organizations
since 1968. He hosted the first ever nationally broadcast network
professional wrestling shows on ESPN. For five years, Lee was
on the road with Turner Broadcasting as he co-hosted wrestling
shows on the TNT and TBS networks, as well as four nationally
and internationally syndicated shows.
Lee
is one of the most respected Voice-Over actors in the industry.
His voice is heard on hundreds of national TV and radio commercials,
as well as dozens of TV shows and movies. Six years ago, Lee started
doing the voice of one of advertising's true icon characters.
Although he's not allowed to do "the voice" on anything
other than commercials and special projects, all you have to do
is listen closely to Lee to know that he is "the voice"
of the world's most famous "tiger". Let's just say that
he's Gr-r-reat.
Lee
is one of the most honored broadcasters in the history of radio,
having received awards and accolades from virtually every radio
related publication and organization, and in 1997, he was inducted
into the Radio Division of The Rock & Roll Hall of Fame. Despite
his success as a programmer and on-air personality, Lee had actually
retired from radio, saying that it had lost its heart and soul.
However, he had created a format in 1975 that he always wanted
to put on the air. Cumulus Broadcasting asked Lee to implement
his ideas and take over an under-performing AM radio station in
Ventura, California.
In
2000, Lee turned KVEN into "1450, THE BOOMER" as he
launched a music format reflecting the good old Rock & Roll
of the 50's and 60's. Unlike a traditional "Oldies"
station, which plays the same 300-songs over and over and over
again, THE BOOMER play list consists of almost 17-hundred songs,
and each one of them is a hit. You won't hear the same song played
on the same day on THE BOOMER.
The
radio industry took notice of the success being enjoyed by THE
BOOMER. In fact, The National Association of Broadcasters named
THE BOOMER as "America's AM Oldies Station of the Year for
2004-2005.
It's quite common for many of Lee's Rock & Roll icon friends
to drop by the station. At any given time, you're likely to see
Jerry Lee Lewis, Al Jardin & Bruce Johnston of The Beach Boys,
Phil & Mitch Margo of The Tokens, Gordon Waller of Peter &
Gordon, Freddy "Boom-Boom" Cannon, Chubby Checker, Peter
Noone of Herman's Hermits, Dean Torrance of Jan & Dean, Chris
Hillman of The Byrds, Mary Wilson of The Supremes or Dave Sommerville
of The Diamonds sitting in Lee's studio for a friendly visit.
As
Lee often tells his staff and colleagues, "If you're not
having fun on the radio then, you're not doing it right."
|